1.
Haskins E, Sivakumar S, Yang J, McEachern T. Identity, Authenticity, and Digital Influence: A Literature Review on Psychological, Social, and Behavioral Drivers of Gen Z’s Engagement with Social Media Advertising. SMJ [Internet]. 2025Dec.24 [cited 2026Mar.7];10(2):179-86. Available from: https://www.scientiamoralitas.com/index.php/sm/article/view/350